NHL scores new profitable TV deal at Turner Sports activities

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Turner Sports activities has landed a seven-year TV and streaming pact with the Nationwide Hockey League that may give its networks three Stanley Cup finals and the annual Winter Basic.

The NHL and WarnerMedia unit introduced the deal Tuesday. The transfer additional transforms Turner’s TNT and TBS cable channels into a big vacation spot for stay sports activities, because it already carries video games from Main League Baseball, the Nationwide Basketball Assn. and the NCAA Males’s Basketball Event.

The deal additionally provides Turner the choice to place NHL contests on WarnerMedia’s streaming service HBO Max.

Turner outbid NBCUniversal, which has carried the NHL since 2005, paying round $225 million per season for half of the NHL’s nationwide TV package deal. Walt Disney Co.’s ESPN has the opposite half, paying $400 million for a package deal together with 4 Stanley Cup finals and unique video games for its streaming service ESPN+. Each corporations can have the unique rights to telecast common season and playoff video games beginning subsequent season.

The pact means extra NHL video games might be obtainable on streaming platforms. Jeff Zucker, chairman of WarnerMedia Information and Sports activities, stated the corporate will put NHL contests on the corporate’s HBO Max service in some unspecified time in the future in the course of the contract, however didn’t specify any timetable.

“That may occur within the years to come back as HBO Max continues to develop and turns into a much bigger residence of those sort of occasions,” Zucker stated in a media name. “We wish to be the place the buyer is.”

The brand new TV contracts are a serious monetary windfall for the NHL, which was receiving $200 million from NBCUniversal for the league’s whole TV package deal.

The large improve factors to the worth of stay sports activities to tv networks, which have seen its viewers migrate to streaming providers to observe films, sitcoms and dramas. Sports activities give media corporations leverage when negotiating with cable and satellite tv for pc suppliers over charges to hold their TV channels.

In March, the NFL doubled its TV rights price to $9 billion a yr in a brand new pact that begins in 2023. The league’s common season soccer video games averaged practically 15 million viewers final season based on Nielsen, towering over the viewers measurement for different programming.

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