BTS broadcasts ‘Butter,’ a brand new single popping out in English

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What’s BTS cooking? The Okay-pop group stunned many on Monday with a YouTube livestream that includes an hourlong countdown, scorching and a slowly melting piece of butter.

Followers took to the livestream’s chat to specific their pleasure — and confusion — with feedback corresponding to, “What’s melting? I’m melting,” “What’s happening right here?” and “What in the event that they began this dwell by mistake?”

However as soon as the countdown hit 00:00:00 and the butter slowly melted right into a coronary heart, all the pieces fell into place. BTS’ new single, “Butter,” arriving Could 21, was introduced. The track was described in a press launch as a “dance pop observe brimming with the sleek but charismatic appeal of BTS.”

“Butter” would be the boy band’s second track in English since its hit “Dynamite” was launched final summer season. “Dynamite” was the Okay-pop group’s first No. 1 single in the USA, breaking data and touchdown a Grammy nomination for greatest pop duo/group efficiency.

Throughout social media, followers had been thrilled by information of BTS’ comeback, even whereas some acknowledged the completely different reception an all-English observe might obtain.

“it’s okay to acknowledge that butter being an english observe may have higher promo particularly within the west, it’s okay to understand that there are nonetheless many establishments and folks typically that may solely favor an english observe, simply don’t shift the blame on bts. be sensible about it,” one user wrote.

“So I’m HYPED for Butter however I’m additionally slightly unhappy it’s not in Korean. Ik ppl are gonna come at me saying I’m ungrateful or no matter, however have a look at the larger image,” another user commented. “If the music trade wasn’t centered round America + English, would they really feel the necessity to sing in English??”

In an interview with The Instances in 2018, RM, one in every of BTS’ seven members, stated Korean lyrics had been a core a part of the group’s music. Suga, one other member, stated he had experimented with English tracks on a mixtape and determined the language was a “higher conduit” for different “feelings and sensibilities.”

Listed below are some reactions to the group’s announcement:

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