Barack Obama and Bruce Springsteen group for Spotify podcast

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Spotify continues to tout its funding within the podcast house, asserting on Monday a brand new unique program by former President Obama and veteran musician Bruce Springsteen.

The eight-episode podcast, referred to as “Renegades: Born within the USA,” is a dialogue between Obama and Springsteen as they discover points together with race, fatherhood and divisions within the nation. The boys grew to become pals after they met in 2008 on the marketing campaign path.

“In our personal methods, Bruce and I’ve been on parallel journeys, attempting to grasp this nation that’s given us each a lot,” mentioned Obama through the first episode. “Attempting to chronicle the tales of its individuals. In search of a method to join our personal particular person searches for that means and reality and group with the bigger story of America.”

The primary two episodes grew to become obtainable on Spotify on Monday. Within the first episode, Springsteen shared that he grew up in Freehold, N.J., which he referred to as “your typical, small, provincial, redneck, racist little American Fifties city.” He captured what it was wish to be raised there in “My Hometown,” which he sang on the podcast.

“Renegades” is the second podcast to come back from a partnership with Barack and Michelle Obama’s manufacturing firm, Larger Floor. Final yr, Michelle Obama launched an unique podcast with Spotify.

Spotify, which started as a music streaming service, has quickly grown in podcasting in recent times with a collection of acquisitions together with New York-based Gimlet Media and L.A. podcast corporations Parcast and the Ringer.

“We’re within the midst of an explosion of audio creation, the early innings of what we see as a really international, inventive financial system,” mentioned Spotify Chief Govt Daniel Ek at a livestreamed occasion Monday.

The streamer is on a speedy development trajectory because it faces competitors from different media corporations which can be additionally investing in podcasting and promoting alternatives within the medium.

Final week, iHeartRadio mentioned it will purchase L.A.-based advert know-how firm Triton Digital for $230 million. Amazon lately bought West Hollywood-based podcast writer Wondery and final yr, SiriusXM introduced plans to purchase Stitcher for as much as $325 million.

Spotify has greater than 345 million customers and 155 million subscribers. The corporate presents its streaming service without spending a dime with adverts and an possibility for listeners preferring to pay a month-to-month subscription to take heed to music ad-free.

The streaming service is out there in almost half the world, however the firm mentioned it plans to extend its attain by an extra 1 billion individuals.

Within the subsequent few days, the corporate will develop to 85 new markets worldwide, together with Bangladesh, Pakistan and Nigeria, Spotify mentioned. The corporate is in 93 markets and can add 36 languages to its platform.

For shoppers in these nations, Spotify’s availability will imply entry to the streaming service in addition to instruments that may allow them to create and add their very own podcasts.

“We’re seeing this be form of the sum of all these nice elements which can be coming collectively to make one thing fairly magical occur that so far I don’t suppose anybody has been capable of accomplish,” mentioned Courtney Holt, Spotify’s head of studios and video, in an interview.

Spotify had 8 million creators on its platform on the finish of 2020, and Ek envisions that the corporate may have as many as 50 million creators by 2025.

Different program particulars introduced Monday embrace a brand new unnamed investigative podcast that may analyze circumstances of police brutality in a partnership with Array, a collective based by filmmaker Ava DuVernay. The primary podcast out of a partnership with DC and Warner Bros. shall be referred to as “Batman: Unburied” and can launch later this yr.

Spotify additionally introduced a podcast content material partnership with AGBO, filmmakers Anthony and Joe Russo’s leisure firm.

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