2021 Golden Globes rankings: Ceremony to hit an all-time low

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Affected by scheduling points, social distancing limitations of the pandemic and inside controversies, NBC’s telecast of the 78th Golden Globe Awards attracted the smallest viewers for the reason that occasion moved to the community in 1996.

Based on preliminary Nielsen information, this system averaged 5.4 million viewers. The determine is more likely to go up when West Coast viewing and out-of-home viewing numbers are added on Tuesday. However the ultimate tally will fall dramatically underneath the earlier low of 14.9 million viewers in 2009, the 12 months after the ceremony was canceled as a result of writers’ strike.

Final 12 months, the Golden Globe Awards telecast was watched by 18.4 million viewers, making it one of many most-watched nonsports applications of the 12 months.

The week main as much as the occasion was clouded by the revelations of a Occasions investigation that examined the practices of the Hollywood Overseas Press Assn., which administers the awards. The report highlighted allegations of self-dealing, moral lapses and the absence of Black members within the group’s ranks, resulting in sharp criticism from activist teams, leisure business guilds and a handful of high-profile stars.

The Golden Globe Awards ceremony has lengthy been one in every of TV’s hottest annual occasions attributable to its ramshackle, party-like ambiance that brings collectively the most important stars from movie and tv. However like each different TV awards present prior to now 12 months, the occasion became an overdressed Zoom assembly, with the requisite technical glitches, making it a difficult viewing expertise.

The rankings additionally possible had been harm by the delayed date for the telecast, which was moved from its customary early-January slot due to the postponed launch dates for quite a few movies. Previously two years, the Golden Globe Awards telecasts had been preceded by a late Sunday afternoon NFL playoff sport on NBC, which offered a potent viewers lead-in and promotional platform for the present.

The record-low rankings are a troubling signal for ABC’s April 25 telecast of the Oscars, which additionally must cope with social distancing and a scarcity of theatrical hits. The Golden Globes honored “Nomadland” as finest dramatic movie, which has earned simply over $1 million on the field workplace as film theaters in lots of main cities stay closed.

The Oscars hit a rankings low in 2020, with 23.6 million viewers.

Whereas the circumstances for Sunday’s record-low viewers for the Golden Globe Awards had been past the HFPA’s management, the timing couldn’t be worse because the group is underneath intense scrutiny on plenty of fronts.

There’s a historical past of getting the hosts of the Golden Globe Awards joke concerning the legitimacy of the HFPA, however The Occasions’ report and its aftermath gave a further edge to the gags delivered by the present’s hosts, Tina Fey, primarily based in New York and Amy Poehler, showing on the ceremony’s conventional location, the Beverly Hilton in Beverly Hills.

“Everyone knows that awards reveals are silly,” Fey stated. “However the level is, even with silly issues, inclusivity is vital.”

There was additionally a short onstage look by three HFPA officers who stated the group was dedicated to diversifying its membership. The affiliation’s membership has not included a Black journalist in a minimum of 20 years.

The HFPA has been criticized for not recognizing with its prime awards any of the critically acclaimed movies that includes Black performers, equivalent to “Ma Rainey’s Black Backside” and “One Night time In Miami…,” or such TV collection as “I Might Destroy You.”

Quite a lot of Black artists had been honored within the appearing classes, together with the late Chadwick Boseman and Audra Day, who was the primary Black actress to win within the movie class in 35 years. Day gained for her efficiency in “The US vs. Billie Vacation” whereas Boseman was honored for “Ma Rainey’s Black Backside.”

In a letter despatched to the HFPA board on Sunday, Time’s Up President and CEO Tina Tchen stated the group has not gone far sufficient in addressing its range points since being known as out final week.

“The HFPA’s statements tonight and over the past a number of days point out a basic lack of expertise of the depth of the issues at hand,” Tchen wrote. “Your said model of change is beauty — discover Black individuals. That’s not an answer.”

A separate letter known as for NBC, which has a long-term settlement to air the Golden Globes, to make use of its affect for change. “A lot of the credibility of the Golden Globes is drawn from its affiliation together with your community,” Tchen wrote. “NBCUniversal has a reputational curiosity in fixing these points.”

NBC had no remark Monday on the Time’s Up letter.

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