2021 Grammys scores: telecast hits historic low

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The 63rd Grammy Awards scored 8.8 million viewers Sunday on CBS, the smallest viewers on document for the annual telecast, persevering with the scores tailspin for TV trophy reveals.

Whereas the determine from Nielsen is 53% beneath the 18.7 million viewers who watched a 12 months in the past, the telecast fared higher than NBC’s telecast of the 78th Golden Globes, which drew a document low 6.9 million viewers for NBC on Feb. 28, a 63% decline from 2020.

The COVID-19 pandemic delayed the present from its normal date in late January or early February and security protocols prevented the ceremony from being held in entrance of a giant stay viewers. Such constraints have been an element within the important declines in viewers tv awards reveals have seen over the past 12 months, as each the Golden Globes and the Emmy Awards dropped to historic lows.

The earlier low for a Grammy Awards telecast was 17 million viewers in 2006.

Producers of the Grammy telecast made the very best of the state of affairs with a presentation that was largely praised by critics and followers on social media.

The set contained in the Staples Middle resembled the long-running BBC 2 music present “Later…With Jools Holland,” the place numerous acts seem on a single stage, making a club-like ambiance for the performers who performed stay.

Grammy-nominated artists have been assembled in a socially-distanced banquet setting on a veranda outdoors the venue. “The Every day Present” host Trevor Noah served as emcee.

This system’s govt producer Ben Winston informed The Instances final week that he absolutely anticipated an viewers decline of 30% to 60% from a 12 months in the past irrespective of many accolades the present obtained.

The evening celebrating the final 12 months within the music trade included honors for Beyoncé, who gained 4 awards, together with for finest R&B efficiency for “Black Parade.” With 28 profession wins, Beyoncé broke the document for many Grammys for a feminine recording artist.

Trevor Noah posing in a tuxedo next to a golden Grammy trophy

“The Every day Present” host and comic Trevor Noah served as emcee of the 63rd Grammy Awards.

(Michael Schwartz / CBS)

Taylor Swift gained album of the 12 months for “Folklore,” whereas Billie Eilish earned document of the 12 months for “Every little thing I Needed.”

CBS provides the Grammy Awards to subscribers of its streaming service Paramount +. The community doesn’t launch the info, however stated in an announcement that streaming of the Grammy Awards was up 83% over final 12 months.

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