Spotify buys L.A. start-up behind stay audio app Locker Room

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Spotify on Tuesday stated it has acquired L.A.-based start-up Betty Labs, the creator of a stay audio app known as Locker Room.

The streaming big stated it plans to develop Locker Room from an app the place sports activities followers and insiders can pay attention or take part in conversations to debate sports activities video games, to at least one that additionally incorporates musicians, podcasters and different cultural programming within the coming months. Spotify goals to supply real-time discussions, ask-me-anything classes and debates on the app.

“The world already turns to us for music, podcasts and different distinctive audio experiences, and this new stay audio expertise is a strong complement that can improve and prolong the on-demand expertise we offer right this moment,” stated Gustav Söderström, Spotify’s chief analysis and growth officer, in an announcement.

Spotify, the Swedish firm recognized for its flagship app that streams music and podcasts, declined to reveal the phrases of the deal. An individual aware of the acquisition stated the transaction was value tens of hundreds of thousands of {dollars}.

Locker Room, launched in October, has roughly 19,000 installs worldwide, based on San Francisco-based cell analysis agency Sensor Tower. The app has seen its installs steadily improve, with 8,000 installs to this point in March, up from 5,000 in February, Sensor Tower stated.

Locker Room provides to Spotify’s rising portfolio of audio firms, because it continues to develop into podcasting. Spotify has made a number of giant podcast-related acquisitions over time, together with New York-based Gimlet Media and L.A.-based The Ringer.

The Betty Labs acquisition helps Spotify higher compete towards firms equivalent to Clubhouse, an audio-only app that’s in style amongst music artists to attach with followers.

“We’re excited to hitch forces with Spotify and proceed constructing the way forward for audio — we’ll make investments extra in our product, open the expertise to Spotify’s viewers, diversify our content material choices, and proceed increasing the group we’ve constructed,” stated Howard Akumiah, Betty Labs’ CEO.

His firm’s 15 workers are anticipated to hitch Spotify.

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