A brand new Spanish-language streaming service from Univision

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Univision Communications is making an formidable push into streaming with PrendeTV, an advertising-supported Spanish-language service with greater than three dozen stay tv channels and a deep library of on-demand packages.

Tuesday’s launch of PrendeTV follows three months after a brand new possession group took management of Univision with a purpose of returning the storied Spanish-language broadcaster to prominence. The corporate stumbled throughout its 14-year possession by non-public fairness buyers who had been sluggish to acknowledge generational modifications in TV viewership — and the rise of Netflix.

Univision, now primarily based in Miami, is selling PrendeTV as the primary U.S. streaming service stocked fully with Spanish-language programming.

Not like a lot of its opponents — together with Netflix, FuboTV, Sling TV and AT&T TV — the PrendeTV app might be downloaded and watched without cost. Univision believes ad-supported platforms may have the most important potential for progress, and it has signed up such main advertisers as McDonald’s, Coca-Cola, Toyota, Chase financial institution and Walmart to assist help the programming, based on Univision’s president and chief transformation officer, Pierluigi Gazzolo.

Univision’s high-stakes gamble on streaming comes amid declines in conventional tv viewership. Its longtime rival, Telemundo, is also looking for to interact Latinos with its choices on NBCUniversal’s Peacock streaming service, which is obtainable to customers for $4.99 a month.

In an interview, Univision’s Gazzolo declined to offer the corporate’s estimates for the potential variety of the service’s customers.

“I don’t need to give figures but, however will probably be aggressive — and will probably be within the hundreds of thousands,” Gazzolo mentioned. “The launch of PrendeTV is a major and new transformation of Univision. We’re going to be chasing for a similar share of viewers that we’ve got had with tv, however now within the streaming world.”

At launch, the service will provide greater than 40 leisure channels, together with motion pictures, sports activities and youngsters’s programming. It additionally may have 11,000 hours of on-demand library content material, which incorporates reveals from Univision and Mexico Metropolis-based Grupo Televisa (a minority proprietor of Univision), in addition to Brooklyn-based FilmRise and worldwide powerhouses Caracol TV in Colombia and Rede Globo in Brazil.

Prende (which in English means to “activate”) will finally have greater than 150 movies from Hollywood studios, together with Walt Disney Co., Lionsgate and MGM.

At launch, the service may have 9 telenovela channels; seven film channels, together with “Cine Increase” and “Cine Hollywood”; and three household channels. It additionally will provide soccer channels together with “Liga Mex” and “Futbol Europeo.” And it’ll provide a nature and wildlife channel from Blue Ant Media known as “Love Nature.”

PrendeTV will likely be out there to customers of Amazon Hearth TV, Apple TV and iPhone, in addition to Google’s Android telephones and TV. Univision mentioned it has accomplished a distribution cope with Roku, paving the way in which for the service to be out there by way of Roku gadgets.

Greater than 63 million robust, Latinos make up 19% of the U.S. inhabitants. With such a big market, former Viacom govt Wade Davis and personal fairness agency Searchlight Capital Companions noticed nice potential in turning Univision round. Davis and Searchlight Capital Companions in February 2020 introduced that they’d purchase the bulk stake in Univision from the non-public fairness group that included Los Angeles billionaire Haim Saban.

Davis, now chief govt of Univision, introduced his former Viacom colleague, Gazzolo, who beforehand ran Viacom Worldwide’s networks and streaming arm, to the staff.

This isn’t Univision’s first foray into streaming. The broadcaster beforehand experimented with platforms dedicated to the corporate’s programming, together with its melodramatic cleaning soap operas. And almost two months in the past, Univision purchased one other ad-supported impartial streaming platform — VIX TV — which has over 20,000 hours of Spanish-language programming. Univision plans to mix VIX with PrendeTV.

For now, PrendeTV will likely be out there solely within the U.S.

“As our streaming ambitions develop, we want to take it globally,” Gazzolo mentioned.

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