Frieze Los Angeles cancels its 2021 artwork truthful, citing COVID-19

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Frieze Los Angeles, the splashy, superstar magnet of an artwork truthful that got here to Hollywood in 2019 and shortly established itself as one of many metropolis’s buzziest artwork occasions, introduced Friday that it’s canceling this 12 months’s occasion.

Frieze had pushed 2021 truthful dates from February to July. However citing pandemic uncertainty, the group known as off these plans Friday and stated it’s specializing in 2022 as an alternative.

The following Frieze Los Angeles will happen Feb. 17-20 in a tent at 9900 Wilshire Blvd. in Beverly Hills, adjoining to the Beverly Hilton Lodge.

Frieze Los Angeles remains to be planning to carry a web based occasion this summer time, consultant Darius Sabbaghzadeh stated. Frieze New York was held nearly final Might. The digital L.A. occasion will embrace exhibitors and programming.

“With 10 months till the 2022 dates, we now have made the choice to concentrate on planning for subsequent 12 months’s truthful somewhat than holding a July occasion in Los Angeles,” organizers stated within the announcement. “Though the state of affairs in California has began to enhance, the timeline constraints and ongoing uncertainty have made it clear that focusing our collective efforts on 2022 will make the absolute best expertise for all concerned.”

A lot of Frieze Los Angeles’ id was tied to Paramount Studios, the place the occasion had been held. Greater than 70 galleries and 1000’s of artwork collectors, sellers and looky-loos crammed a 62,000-square-foot tent. Frieze installations took over the Paramount backlot, with guests perusing artwork and performances on the fake streets of New York.

The positioning, Frieze Los Angeles’ inaugural govt director, Bettina Korek, instructed The Instances upon the truthful’s premiere, “is an emblem of L.A.’s very distinctive artistic ecosystem.”

However final November, as COVID-19 was starting to surge once more in California, Frieze stated it could transfer its truthful to a wide range of places, together with architectural landmarks across the metropolis, in an effort to dilute crowds and permit for social distancing.

The brand new location, the announcement Friday stated, “guarantees to ship a lot of the magic for which Frieze Los Angeles has grow to be recognized and can proceed the sturdy partnerships Frieze has established throughout the town.”

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